When it comes to web design, sticking with what is simple and straight-forward is usually the best. While you may want to Wow your readership with stunningly flashing, spinning graphics, withstand the urge. It has been shown in studies that folks usually find all that flash and glitz to be upsetting and distracting. Having 6 to 8 frames on a page only causes bewilderment if not done correctly . Keep it simplistic and try hard not to drive your web visitors funny.
The most popular layout is the 3-column model, because it works really well. You may find that many good web sites have this layout with classes running down the left and updates, advertising and so on running down the right. While this will appear to be a bit dull, readers love it because it is easy, straight-forward and easy to navigate.
Whitespace is another function of a good layout. Allowing for the reader to have space to rest their eyes is a plus for most designs. White space is as important as the layout itself.
Graphics should be used to enhance the layout as elements that add to what is written on the page. It should be used as an extension of the text and should lend to further clearness about the topic. Graphics should not overtake what is being conveyed ; it should only help to make the content clear.
There is a standard for fonts that have worked well since prior to the internet commenced. In print design, newspapers and mags, the fusion of Serif types for headlines and San-Serif type for text has always worked well.
This doesn’t carry over to the web where Sans-serif fonts are the finest choice because they are easier to read on the screen. Up until just recently monitor resolution hasn’t been that high, and if you use serif type fonts for text, it would blur together making reading more troublesome. If you are planning on offering a print-friendly page, you should use print design fonts ( i.e. Serif for headlines and Sans-serif for text ).
The second thing to bear in mind about using fonts is to limit the number of fonts you put on one page. Keep it simplistic – 2, perhaps 3 fonts at most. Good web design is simple and easy to read. You may use some ornamental type font, but it’ll play down the message you are trying to convey. Standard font families are best, and even with the new high resolution monitors, you need to stick with Sans-serif fonts if possible.
In site design, the most popular fonts include Geneva, Arial, Verdana and Helvetica. They are easily read, Sans-serif and excellent for all web site designs.