Article Marketing – It is a type of Promotional Process

Article marketing is a type of advertising in which businesses write short articles connected to their personal industries. These articles are available for allocation and publication in the marketplace. Each article has a bio box and byline which is called as the resource box that consist of contact information and references for the author’s business. Nicely written content articles have the ability to enhance the business credibility within its market and help to attract new clients. These articles are always syndicated and published by multiple websites. Article marketing has been used by professionals for many years for the best result in their professional field.  It is also used by business owners as earnings of obtaining free press space.  Internet marketers also applied the procedure of article marketing to promote products and services online via article directories.  Having your content featured on niche blogs is a popular form of article marketing.


The article marketing is used by the professionals for long as the mass print is available. In the paper print form (like opposed to forms online), the article marketing is used by the business owners as means to get the free press space. The local business gives some useful content to newspaper that also free and in return newspaper prints business contact info with required article. As newspapers as well as traditional media are been expected to present the content on a limited budget, the arrangement is normally advantageous for all the parties that are involved. For instance, the accounting firm might market itself just by writing the article titled ” Top Ten Methods to Avoid Audited” and giving to local newspapers many weeks before tax season. In the same way, roofing company might give radio stations the concise article that is titled “How Avoid Ice Damage to Roof this Winter” before winter season.

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