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On March 1, 2012, the Nick Jr. channel received a new rebrand produced by Gretel Inc. Jessica DiCicco began serving as the network’s announcer, and the Moose and Zee mascots were completely dropped after nine years, removing one of the last vestiges of Noggin; as a result, some of the interstitial learning activities that originally featured Moose’s narration (like the Puzzle Time segments) were recycled and replaced by her narration. The Nick Jr. channel changed its slogan from “It’s Like Preschool On TV” to “The Smart Place To Play” (which was also used as the branding for the Nick Jr. block). In addition, Pinky Dinky Doo, The Upside Down Show, Oswald, Jack’s Big Music Show, Franklin, Toot & Puddle, Miss Spider’s Sunny Patch Friends, and Olivia, were pulled from the network’s lineup; the latter eight would return later that year, while the former can still be seen on the Nick Jr. website at the time.